Creating Facebook Page or Facebook Group ? Which is Better?

When considering a social media platform, Facebook is an attractive choice - given its highly interactive features and more than 150 million active users. It is a great social network platform that will help you build your brand via Facebook Pages. Two techniques can be employed when creating a brand's identity on Facebook - creating a Facebook Page and creating a Facebook Group. Often, businesses wonder as to which of these techniques is more effective in growing its client base and then getting them engaged and eventually achieving brand loyalty. The experts' recommend Facebook Pages to Facebook Groups; find out why...

However, if your target audience is college students or a school community, Groups are more preferred – since you have people who share common interests such as reading, music etc. Using Group, hosting an active and quick discussion is quite easy. On the other hand, if you are offering promotions or deals, it is better to create Facebook Page, so that updates can reflect or appear directly in the news feed of fans. You can have as many fans as you like. Also, application can be included, giving room for more content; more importantly, search engines can pick your page and show it as the result to a searcher who is searching with your keywords.