According to Alexa statistics, Facebook is the second most prominent website compared to Google and Youtube. After researching significantly more and noticed that just about 30% of the world-wide internet subscribers explore Facebook every single day. Facebook today supports 300 million members and is expanding rapidly. 45 Million updates are made on Facebook every day and world wide users devote around 8 billion minutes per day browsing and discussing to associates.
So what on earth should it really mean to you as business owner? It is a large gold mine of probable users. Isn't it? Nonetheless, how can you position yourself distinctly and showcase your company on Facebook considering the large amount of updates being posted every day? How can you grab the attentiveness of Facebook users? At the Graham Marketing Group, we help businesses put together a successful social media strategy for Facebook and Twitter that deliver results.
Always also remember that Facebook is a social network and should not be used to pitch your small business. Success in your Facebook advertising is directly proportial to the variety of solid relationships developed with fellow customers. So, why don't we gets started with our course of action.
Facebook Fan Pages or Profiles
- A picture is well worth million words. So be sure to add a picture or logo to your profile or fan page
- Fill in your past info such as schools went and make it public so that people can find you through search
- Complete the interests, about us, services, and other pertinent fields of information to let potential customers relate to who you are
- Fill in all your websites such as a blog, Twitter, your capture pages etc on your profile or fan page. Normally your primary web site is only displayed so we recommend showing all of your links on your profile or wall.. Ask us about setting up a custom tab or landing page for our profile or fan page that will drive customers to visit your site or request a quote from your business.
Selecting Friends
Right after developing a profile or fan page for your small business, start searching for friends in your local area. Go ahead and find and add around 20 friends a day every day. If you receive a warning from Facebook, then stop for the day.
Socialize with friends through "like" buttons and wall comments
Once you have added a handful of friends and notice their writing on your home page or news feed, start interacting with them by liking and commenting on their updates. Commenting on updates may possibly have a viral effect but consistently remain professional and do not use a sales pitch. When you comment on an update, your comment will show up on the updater's wall and will be noticeable to all his / her friends. So, it pays to make clever comments and get potential customers back to your page, or site/blog. Additionally, feel free to share quotes, posts, and videos that had a beneficial impact on you.
Facebook Photo Albums
Feel free to share your pictures and videos with your friends on Facebook. Many people would prefer to know more about you via pictures and videos that showcase your business. If you have been to a networking event and have taken pictures with the leaders and fellow networkers, share those pictures with stories about the events and see the traffic to your website improve. Another great option is to put up testimonials, specials, coupons, or contests. Giving a little back to social network communities will return huge rewards.
Facebook Videos
If a picture is worth thousand words, how much is a video worth? In 2009, video marketing began increasing rapidly and is not going away soon. Facebook will allow you to either upload videos or shoot a video instantly with a web cam. The more you share the videos, the better it is. We assist companies generate and share videos that generate tremendous results on Youtube and Facebook. One thing to always always remember is that simple is better.
1. Introduce your business to recently added friends. A short video describing who you are and how you appreciate their friendship.
2. Use the instant Facebook video recording option to wish happy birthdays to friends or be creative in your own way.
Facebook Wall posts
Evey user in Facebook has a wall where they posts messages and moderate the comments made by others. If you are a core Facebook user, then you are posting and promoting your content on your wall. However, it is worth much more to learn to be effective and creative when posting on someone's wall. This can be done by giving plenty of value that could be beneficial to the users visiting the page or profile. Facebook will disable your account if they see you spamming too much, so be careful.
These are just a few ideas to get your started with Facebook for your business. If you are looking for a social media strategy for Facebook, Twitter, or Youtube then let us know and we will schedule a free video consulting for you.
Charleston marketing is changing and The Graham Marketing Group is providing the most effective advertising strategies for businesses all over South Carolina. Contact us today for a complete online 2 offline marketing strategy.
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