Advice on Twitter Marketing

A new study by Gravitational Media shows that 56% of users of Twitter, use this platform professionally for work or for marketing reasons. Therefore it is important to be careful with your Twitter profile, not just the writing and the way you tweet, but consistent and implemented throughout.

Twitter profile page You can customize your profile page on Twitter by uploading a background image. This should be an extension of your company and your brand.It is also possible to customize the Twitter page it self and use the same font and colors you use on your website. A good example is the Dunkin Donuts twitter profile.

What are other people saying about me Listen to what people say about you or your brand. By setting up searches on twitter on your brand and related keywords, you can keep up with what is being said about you and you can be ready to participate in relevant discussions. You can also configure these searches as RSS feed and read them in an RSS reader.

Do not use Twitter to spam your products Give the people that follows you something they can use. Things like good tips, news from your industry and split it into the small personal messages. Nobody will bother to follow you if only you tweet on the marketing of your business. Interaction is the password to Twitter and gives you value for the key people in your industry, you will quickly gain influence in the Twitter universe.

Target the impact of your presence on Twitter One way to measure the impact of your efforts on Twitter, is to look at how many people follows you. This is just not a good way to measure the effect of your marketing effort, but it provides a snapshot of your popularity. Look instead at how many times you get mentioned and retweet, if people react positively to your tweets, and also make an analysis of traffic you get from Twitter to your website.

Show your identity If you tweet for a company, it is important that you make aware of this, and that all employees who tweet for the company, point out in their profile where they come from. One example is Dell, were all Twitters have dell in their profile, for example. richardatdell. Another example is Kodak, were all twitters has the logo in the profile pictures.

Make a strategy for your use of Twitter Before you make a Twitter account, it is important that you have some goals for your presence on the Twitter. What do you want to talk about and why. What do you do in obtaining the marketing context.

Twitter can be used in many ways and for many purposes, including a mudplug of applications:

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