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10 ways to Market your Real Estate Agency on Facebook
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Home Page > Advertising > 10 ways to Market your Real Estate Agency on Facebook
10 ways to Market your Real Estate Agency on Facebook
Posted: Oct 07, 2010 |
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I do presentations, seminars, workshops and training on Social Media a lot,
and there are always a number of questions about Facebook and how companies
and agencies can grow using Facebook. Here are 10 opportunities to take
advantage of that will help grow your agency on Facebook.
1. Create a Fan Page
This is the most obvious Facebook marketing tool for most companies and
agencies. The problem is that most Facebook pages are not very effective.
You collect "fans" (who are primarily your friends and not really your
fans anyways) only to ignore them. It can be a good idea to set up a fan
page and reserve your name (you need at least 25 fans to do this), but beyond
that, if you want to grow your agency with a fan page you need to have
compelling and consistent content and a clear call to action. Otherwise you
are wasting your time.
2. Creating a Group
Rather than just a fan page, consider creating a group for your agency, as it
can be broader and more overarching. For example, rather than requesting
people to fan Howard's Real Estate Agency, which is rather limited in its
appeal, consider starting Cincinnati's Best Real Estate Agencies as a
group. You will then be the connector for all of the real estate agencies in
the city. Sure they will talk about other agencies, but you will get the
benefit of awareness through bringing the community together and
facilitating. You can also periodically promote your own agency too.
3. Facebook Ads
Facebook ads can be a great way to grow your agency. Facebook ads have a
self-service mechanism you can use to set up and target your ad campaign.
Facebook ads are great because you can start with low budgets, analyze
results and make changes. Facebook ads also allow you to target based on
profile key words, so they can be more effective than search ads. Consider
promoting special services that your agency provides such as Tax Credit or
news on mortgage rates.
4. Facebook Events
Consider setting up an event on Facebook. When we had our launch party we
had almost twice the number of RSVPs through Facebook as we did through
EventBrite and non-Facebook promotion. Next time you are hosting a big open
house or event, consider creating it as a Facebook event to drive awareness.
5. Participate in a Group
Rather than create your own group you can find other established groups to
participate in. For example, if you are Howard's Real Estate Agency there
might be a group for Real Estate Agencies in Cincinnati or Cincinnati Real
Estate. You can participate in these groups to build awareness. Be careful
not to spam (it is annoying and unprofessional).
6. Participate on Other Fan Pages
Again, you need to be careful not to be irrelevant and spammy, and you
don't want to participate on your competitors' pages. However, you may
find it valuable to participate in other fan pages. For example, being a
part of a real estate fan page will allow you to see what consumers, who are
also members of the fan page, are sharing through links and comments about
what they are looking for or complaints, or agencies will promote their own
special services and events. This provides them with exposure to their
target audience beyond those who are already fans.
7. Link In Your Other Social Accounts
There are apps that allow you to link your other social accounts in to
Facebook including Twitter, SlideShare and YouTube. Share your other social
content on Facebook (where appropriate) to maximize value.
8. Facebook Apps
Consider creating an app for your agency. For your agency, an app where
people can share photos of their new homes or a map of homes on the market
might be beneficial for potential homebuyers. This is a great way to gain
exposure while proving something useful and fun.
9. Facebook Connect
Facebook connect allows you to link with Facebook directly from your site or
blog. You can use Facebook connect to integrate with Facebook and gain
exposure and encourage your fans to share content on Facebook.
10. Facebook Widgets
Facebook has widgets that you can create and display on your blog. Widgets
are a great way to connect Facebook with your website and they are relatively
easy to install. This is also a great way to increase the number of fans
that you have.
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barb ritz -
About the Author:
Krista Neher (http://kristaneher.com/) has spent the last 10 years helping
business owners grow sales and get results with social media marketing.
Krista is an internationally recognized speaker, author, consultant and
professor on social media and recently published a FREE Special Report
titled, "The 7 Myths You've Been Led to Believe About Social Media
Marketing." For more information about Krista's speeches and training, visit
her website: http://kristaneher.com/
]]>
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