Promoting and marketing online, what are the best result oriented tools are available?

Question From User - Answers in Comments.

"I just got involved in a new cosmetics/accessories business, and I am looking for the most effective way, time saving and results delivering tools and are strategies to promote my business on the internet.can I use any social media network will it be profitable ? Wha about FACEBOOK..
I am also looking for ways to promote internationally as well as domestically."

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