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www.casaleggioassociati.it Subtitles also available in: Español: www.youtube.com 日本語: www.youtube.com Man is God. He is everywhere, he is anybody, he knows everything. This is the Prometeus new world. All started with the Media Revolution, with Internet, at the end of the last century. Everything related to the old media vanished: Gutenberg, the copyright, the radio, the television, the publicity. The old world reacts: more restrictions for the copyright, new laws against non authorized copies. Napster, the music peer to peer company is sued. At the same time, free internet radio appears; TIVO, the internet television, allows to avoid publicity; the Wall Street Journal goes on line; Google launches Google news. Millions of people read daily the biggest on line newspaper. Ohmynews written by thousands of journalists; Flickr becomes the biggest repository in the history of photos, YouTube for movies. The power of the masses. A new figure emerges: the prosumer, a producer and a consumer of information. Anyone can be a prosumer. The news channels become available on Internet. The blogs become more influential than the old media. The newspapers are released for free. Wikipedia is the most complete encyclopedia ever. In 2007 Life magazine closes. The NYT sells its television and declares that the future is digital. BBC follows. In the main cities of the world people are connected for free. At the corners of the streets totems print pages from blogs and digital magazines. The ...
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