Obama and how he also made history for being our first CRM/social media president?

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Many people view Obama's bid in historic terms, for potentially being the country's first African American president. But he can also make history for being our first CRM/social media president," says Leary. "And small businesses can learn a great deal from studying how Obama used social tools and strategies to meaningfully connect with people from all walks of life.""

I am doing a article for my school and I need as much input you can give about Obama and how he also made history for being our first CRM/social media president. Also how And small businesses can learn a great deal from studying how Obama used social tools and strategies to meaningfully connect with people from all walks of life.