Is mass media the new religion of the 21st Century?

Question From User - Answers in Comments.

Mass media: The internet, television, ads the list goes on. Every one of these mediums reach out to billions of people world wide.

Religion?:
A form of authority that people respect.

The place where many of the symbols, rituals and myths in our lives are formed.

Somewhere we can see our social ‘reality’ reflected and reaffirmed.

I would really like some opinions on this. Are we really worshipping our tv or is this obessesion justified as a religion?

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