We have been working with a team of college students from Dave Gerzof's social media class at Emerson College to help us define our social media strategy. 3.5 weeks before the Boston Marathon, they had a REALLY big idea. It wasn't going to be easy. No one knew if we would be able to pull it off. But everyone agreed that if we did, it was going to be something really special. We decided right at the beginning to chronicle our journey. We've accomplished a heck of a lot in a few weeks time. And we filmed it every step of the way. This is the final installment! ENJOY. . .
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