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Dave Aaker, vice chairman of Prophet, a global consultancy, and Prof. Jennifer Aaker take on the shifting role of marketing. The two, father and daughter, discuss their respective research on brand, marketing, giving and social media - as as well the impact they have had on each other. Dave Aaker is professor emeritus of the Haas School of Business, UC Berkeley. faculty-gsb.stanford.edu www.prophet.com March 9, 2009
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