To make everybody talk about Leo Burnett Lisbon, we decided to put the spotlight on our dog, Tura. So we promoted her to Creative Advisor. And Tura was included in the credits on all our work. After she won several awards, we created a website to show her awarded work, a twitter account with her point of view, a linkedin account, tshirts and usb card with the agency credentials among other tools to generate content for our B2B campaign.
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