Hosted by the Financial Communications Society (FCS) - Mark Dimassimo, Dimassimo Goldstein (DIGO), discusses the advertisers "PR filter". Brian Morrissey, Adweek, asks if social media levels the playing field between big companies and small companies. Eric Yaverbaum, Ericho Communications, explains how marketers can use social media to provide customers with the information they seek from a trusted resource. Dale Durrett, linkedin outlines how advertisers can use social media to drive customers from awareness to purchase in a much shorter timeframe.
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