How to Use Facebook Fan Pages to Build Your Brand & Business

Facebook Not Working for You? Learn the Five Secrets in this newly released video recording offered by CollegeRecruiter.com president and CEO Steven Rothberg. One of our most popular and well attended webinars of 2009, it continued a trend we've seen of employer based social networking webinars outdrawing just about any other kind of webinar we do in terms of popularity. In the webinar, Rothberg present demographics to support Facebook's position as the leading social network employers and consumer marketers should focus their attentions to first if they are intent on targeting college students, grads, and Gen Y professionals. Presenting overviews comparing MySpace, LinkedIn, and Facebook, he explores the features and benefits each has to offer, before turning his attentions specifically to Facebook as the best source for currently connecting with college students and grads in recruiting new hires for entry level jobs and management training programs, internships, and other career opportunities requiring advanced degrees or particular areas of concentration. Going online to review businesses that were among early adopters, did it right and have a strong Facebook presence, Rothberg reveals why having a Facebook fan page that is "open, transparent and honest" will do the most for you in reaching out to Gen Y. He'll also presents Facebook social advertising in depth, to highlight how Facebook banner ads are contextual to the user instead of to your business - and why that's ...