The social bookmarking and networking websites that are leading the Web 2.0 transformation are increasingly tapping into unique advertising opportunities. While social bookmarking websites have been a lucrative hunting ground for internet marketers seeking to promote their products, they are now increasingly offering new advertising opportunities to local businesses. stumbleupon is one social media site that is offering this advertising opportunity to more businesses. So, how does stumbleupon work? Users install a toolbar on their browser that gives them three options. They can '"stumble" a site, which takes them to a random website within a category the user interest category. Or, they can give a page an "thumbs up" or "thumbs down" ranking.
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