How Facebook Ads Target Users – Clara Shih

Complete video at: fora.tv Marketing expert Clara Shih explains how marketers utilize Facebook to target advertising. She demonstrates how to target ads to a specific demographic based on age, gender, religion, or any other information included on a user's profile. ----- The Facebook Era is a newly released book about how social networking sites like Facebook and Twitter are ushering in a new era of business, relationships, and culture. Additionally, it discusses what companies need to do strategically and tactically to adapt and thrive in this new environment. Facebook, Twitter, and LinkedIn are changing everything we thought we knew about sales, marketing, and product development -- and empowering companies with new tools, insights, and ability to transform customers into true partners and your most effective sales force yet. - Association for Computing Machinery Clara Shih is an author, blogger, and entrepreneur who created Faceconnector, the first business application on Facebook. Clara recently left her position as Director of Social Networking Alliances at salesforce.com. She is now CEO of CrowdContext, a provider of social media tools which enable brand marketers to manage and measure social media campaigns across Facebook, Twitter, and their own websites. Clara's book, The Facebook Era (Prentice Hall 2009), about using Facebook and Twitter for business, has been featured in The New York Times, Chicago Sun-Times, Industry Standard, CRM Magazine, and others. Clara ...