Author Charlene Li visits Googles Mountain View, CA office to discuss her book Groundswell: Winning in a World Transformed by Social Technologies. This event took place on October 15, 2008, as a part of the Authors@Google series. Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it's ...
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