What Is a Facebook Page?

A Facebook Page is also a Fan Page. You can create and make one for much about anything like personal interests and more importantly about your business.

Let us focus on how important a Facebook Page in enhancing your business brand name on the most popular social network such as Facebook. With over 500 million users and growing, you can maximize the potential of its active users and spread your brand virally across the Internet. It is where you can put information about your company, valuable information, and some promotional links to your blog or website and all these and more for free.

It improves your page rank on Google. You can have an unlimited number of "fans" on your compare that to a limit of just 5,000 friends on a regular personal account. It is also a way to have an instant mailing list. A Facebook Page can be a landing page for your own website. It can provide unlimited web links to your website.

Here are some tips to create a good Facebook Page.

1. Make sure that the name of the Facebook Page is the same as your company name or brand.

2. Maximize the marketing benefit of the profile picture. The allowed size is 200 x 600 pixels.

3. On the search page, look for this Facebook app called "Static FBML". Install it and it will create a new tab on your Facebook Page.

4. Go to Edit Page and you will the Static FBML app. You can make it awesome by placing some fancy HTML codes which includes images and website links.

5. Rename the tab into something more familiar like Welcome or About Us.

6. Proofread the content and publish.

Here are some tips to further enhance your Facebook Page. You need to go back to " Edit Facebook Page" and change some settings which will improve your overall social network marketing strategy.

1. Edit the country settings and age group to make it more relevant to the market you are targeting.

2. Choose some applications that will be part of the content that your fans will see. It can include discussions, events, links and videos.

3.Change the Wall Settings. The default tab or what the fans will see first is the Wall Tab followed by the Info Tab and whatever comes after. You must change it with the one that you have just created with the FBML app which you have renamed to a Welcome or About Us Tab.

4. Change the Mobile Setting if you want to update your Wall using your mobile device.

Get ready to promote your Facebook Page and I mean promote it well. You can start by putting a post on your personal Facebook account wall. A simple post like " Visit my new Facebook Page" will do but you can be more creative and add the link at the bottom of your post. Make sure that you have posted it on your personal Wall before you actively promote it by suggesting your Page to your personal friends. People tend to ignore the invitation if they do not know what it is all about. Create a fan box that you can promote on your own blog or website. Lastly, add the Facebook Page to your own favorites.

Do you often wonder how people end up having their own vanity Facebook URL? You can have one yourself after having successfully promoted and have the magic number of 25 "fans". Once you reached 25 fans, you can change the long URL that goes with your page by going to http://www.facebook.com/username and try to change it with your own company brand or business name. If it does not allow you or the username has been taken already try to use the closest that can best describe your own brand name. Be careful with what you choose as your username as you are not allowed to change it again.

Now that you have created your Facebook Page use it to your advantage by updating it like you update your blog or website. Engage your "fans" by allowing them

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