The Marketing Potential of Twitter

Twitter has become incredibly popular as a quick and easy way for people to keep in touch. The 140-character limit of Twitter messages means that they are short and to the point, which makes them much easier to read and keep track of during a busy day. Even though Twitter has become incredibly popular, it is still a relatively new technology and people are still trying to figure out the best way to use it.

Business in the Twitterverse

You may think of Twitter as a fun social network. That is a valid point of view. But have you considered that it is also a powerful networking tool? If you run a business of any size, you can take advantage of Twitter without investing anything but time.

Once you create a Twitter account you can begin networking with people who would possibly be interested in your product. Create a few tweets that have important keywords for your business. Now when people search for those keywords your Twitter account will come up in the search results.

Now do a few searches yourself. Track down the people who are on the search engine results for your business keywords and begin to follow them. You will begin to receive tweets from people who may become customers. You will also have a chance to network with other businesses that are similar to yours - or just keep an eye on how they're Twittering and see what you think works and does not work.

Friends Buy More Stuff

If you devote enough attention to your Twitter account you can begin to develop friendships with others who share similar interests. People tend to tweet about everyday things that are happening to them at the moment. Even business accounts will post personal messages occasionally. As you keep track of the people you are following there is a good chance you will strike up conversations that are not directly related to your business. These personal conversations can become an excellent way for your customers to feel as if they know you, which means that they will feel more comfortable purchasing products from you.

Instantaneous Communication

The beauty of Twitter is that it is highly personal and it is immediate. People receive Twitter on their cell phones and through updates on their office computers. That means that a message can be sent and received instantly. If you sell chili-cheese dogs in downtown Seattle and you notice that people from some of the downtown firms have begun tweeting about an insane craving for chili-cheese dogs, you can remind them where you are located while they are still drooling.

Twitter is a fast and easy way for people to communicate wi

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