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Molly Campanella of Marketwire and Doug Hay of Expansion Plus explain search engine optimization, the social media press release and its place in the world of Web 2.0. An optimized press release, when written using relevant keywords, may improve your visibility in search engine results pages. And with the advent of universal search, the new breed of social media or Web 2.0 press releases will give you the extra advantage of reaching traditional media as well as online influencers.
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