How does professional networking (ie linkedIn) work?

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My professor is recommending his students that they should begin networking, and he has started an assignment where we need to collect business networks.

I don't know anybody but I know I probably need to learn how to do this as I am a senior and know for sure that I am going to be doing marketing when I leave school (preferably sports)

I currently have 1 network: The professor.

How do I go about doing gaining more?

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