Cashmore Says Social Media Provides Sense of Community: Video

Oct. 12 (Bloomberg) -- Pete Cashmore, founder and chief executive officer of Mashable, a Web site that tracks social media and Web 2.0, talks with Bloombergs Margaret Brennan about the value of social media of the Internet versus traditional media. Cashmore, speaking from Aberdeen, Scotland, also discusses his company's business model and goals. (Source: Bloomberg)