Link Strategies, URL Shorteners, and the Future of Search

Dixon Jones, managing director at UK-based Internet marketing firm Receptional LTD, recently spoke with webmasterworld video content producer Vanessa Zamora at the pubcon search and social media conference. During their video interview, Jones shared with Zamora some of his thoughts about link building, including methods that involve capitalizing on bankrupt businesses in your industry by buying domains containing established inbound links. Jones also told Zamora about a new Receptional and Majestic SEO link reclamation and auditing service. The service finds site pages being linked to that no longer exist so that they can be properly redirected to their corresponding new pages, as well as pages that are going through multiple redirects that can be made more direct. The interview also featured Jones speaking about his company's experiences implementing a URL shorting software and about some of the dangers of using traditional third party shorting services. Jones gave his thoughts about news publishers opting out of Google's news search index and how the move could dilute the search leaders index if other news providers were to follow suit. Jones also offered some of his thoughts about how Twitter may have reached its peak as a stand-alone service, and how it may be changing through new partnerships with firms such as linkedin, Microsoft and Google.