KELLOGG AND KATALYST JOIN FORCES TO CONFRONT HUNGER IN THE UNITED STATES

Kellogg Company today announced a transformational partnership with Katalyst, a studio for social media co-founded by Ashton Kutcher (www.twitter.com/aplusk) and Jason Goldberg. The partnership will raise awareness of the growing hunger epidemic in the United States and encourage consumers to donate to Feeding America, the nations leading hunger relief organization, at the kelloggcares Facebook® Page at www.facebook.com/kelloggcares. Recent reports show that one in eight Americans is struggling with hunger, and food banks across the country are challenged to keep up with rising demand. As part of its ongoing commitment to fight hunger, Kellogg teamed up with Katalyst to spotlight the issue through a new online video, directed by Demi Moore (www.twitter.com/mrskutcher). The video can be found on the kelloggcares Facebook Page at www.facebook.com/kelloggcares. It features user-generated content submitted by consumers moved to end hunger following requests that @aplusk (Ashton Kutcher) and @mrskutcher (Demi Moore) posted on their respective Twitter feeds and Facebook Pages.